July 20, 2009   Issue 120

Ideas, advice, tips and much more!

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In This Issue

 

1. Subscribe
2. Time Management
3. Book Announcement

 

 

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Time Management Tip

Place a time limit

Q: How long does it take to complete a task or project?

A: However long you allow it to.

As you plan your day full of activities, appointments and calls to make, make sure that you are allowing yourself the right amount of time to complete a task. Give yourself enough time to do it right without rushing. But don’t give yourself too much time such that you end up procrastinating and putting it off because you have “plenty of time to do it.”

Estimating time can be hard because it is hard to plan for interruptions. Be realistic and think about how much time it would take you to complete a task if you had absolutely no interruptions and your mind did not wonder elsewhere while you are on task.  Then add another 30 or 50% to the time and that should give you a realistic estimate.

Then, as we have discussed in other articles, do your best to minimize interruptions and focus exclusively on the task at hand.  When you complete the task in less time than you anticipated, you will have an exhilarating feeling of accomplishment and feel much better about yourself.  This will give you a blast of energy to tackle the next task, and the next, and the next.

Click here to download a free time grid to plan and account for your work week!

 

 

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When in Doubt, Do It Anyway

This past week I had an interesting dinner with a client. This is a client that single-handedly controls many millions of dollars in advertising every year. As we discussed a new opportunity that has come up, there were many pros and cons about this new opportunity.

The most interesting part about this new proposition is that it has never been done before. We were attempting to create a whole new experience for advertisers and consumers. Obviously, with such a new venture, there is huge upside, and with that, a huge opportunity for failure.

So after much discussion back and forth, I asked about her overall philosophy in business and entrepreneurship. Her response: “When in doubt, Do it anyway.”

If you have something out there where you see opportunity and possible failure, what are you going to do? I say, go for it. Better to live with the experience of doing it, than the regret of “what could have been.”

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Closing the interview

As you know, these articles I write come from my own life experiences in life. Some are sales related, some are not. However, I believe all of life’s actions and interactions can relate to sales.

 

This week I interviewed someone for a sales position. He handled himself very well. However, as I was going through the interview, I asked how much he knew about our company. It was obvious in his expression that he did not know very much. I asked if had a chance to visit our website, and even though he said he did, I felt that he didn’t. Two strikes.

 

As we concluded the interview, we told him that we would get back to him in a week or so. I did this on purpose to see what kind of closer he was. To my surprise, he took that as an answer and did not inquire further. Three strikes.

 

As long as we are in sales, we will ALWAYS hear, “we’ll call you in a week or so” or any variation of such. Quite frankly, I expected him to ask more questions and try to find out more about his real chances of getting the job.

 

I expected questions like: “What specific considerations will you be looking at to make your final decision?” “If I were to be selected, when would I begin working for you?” “Who else will be involved in making the final decision?”

 

If you were interviewing, what would be some of your closing questions?

 

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Showing up is half the battle

I have written about this many times before. However, it never gets old or out of style, so I will do it again.

If you want to be outstanding in the game of sales, you have to become well know in your business. One of the best ways to do so is to show up in person at the events where your peers and customers are.

Show up at the industry events, galas, networking events, breakfasts, lunches, golf tournaments, happy hours, boards of directors. Anywhere they may be, you should be there too.

The more they see you and know you, the more they will like you, and trust you. You will send the message that you are for real and that you are one of the best in your industry. Business people want to do business with the movers and shakers.

Be visible and you will see increases in your sales.

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Phone: 832-202-6085

 

Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales.  Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money.