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In This Issue
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1.
Subscribe
2. Time Management
3. Book Announcement
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Time Management Tip
File away right away!
Paper is
the necessary evil of business. And in sales, paper is even more
necessary because of all the details involved.
However,
paper can become an obstruction to sales if we let it. It is estimated
that the average person in an office environment can waste up to two
hours a day looking for papers.
If you
haven’t already done so, make it a habit to take become a file freak. It
will save you time and money!
After working
on given project, take a moment to file away all related papers. Also,
take five to ten minutes at the end of the day to file whatever is left
over on your desk. This way, you can easily access any and all of the
files you may need.
The time
you invest in filing will make a big difference in your performance.
Click here to download
a free time grid to plan and account for your work week!
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The Ultimate Guide to
Success in Media Sales!
Mediasalessuccess.com
will be publishing the new
edition of "The
Ultimate Guide to Success in Media Sales."
The release of the book is
scheduled for June 1, 2009
Stay tuned for more details and the seminar tour coming to a city near you
following the book release.
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Sales Lessons from Star Wars
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May
the Force be with You
This weekend, I had the pleasure of watching several
of the Star Wars movies with my seven year old son Cole. As always, I was
watching for entertainment and for lessons I could share with you that
can help you increase your sales.
One of the most impactful lessons came from Episode V,
most commonly known as The Empire Strikes Back. Luke Skywalker seeks
Master Yoda to help him learn how to use The Force. Yoda asks him to get
his wrecked X-Wing fighter jet out of a swamp by using The Force. Luke
says, “I will try.” Yoda, sternly replies, “there is no try, either you
do or you don’t, but there is no try.”
Immediately, Luke “tries” to lift the fighter but is
not able to and gives up. Yoda, puts The Force into action and lifts the
fighter to show Luke. Luke angrily yells, “you ask the impossible!” Yoda replies
(paraphrased) “that’s why you couldn’t do it; you didn’t think it was
possible!”
I think the moral of the story here is pretty clear. If
you believe you can do it, you can do it.
If you don’t believe you can do it, you can’t. Bottom line, your belief determines
your reality and your results.
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Jump right in
In Episode IV, better known as the original Star Wars,
Luke Skywalker is drawn into a situation and environment with which he
was not familiar. He is drawn in to rescue Princess Leah and then into a
major mission to destroy The Death Star.
Luke was a little hesitant at the beginning, but once
things got going, he didn’t ask a lot f questions. He just jumped right
in and did what h needed to do. There was no choice. Either thy lived or
died. They had to fight or their lives. Then, when the mission to destroy
The Death Star, Luke was not the original go-to pilot to make the attack.
But since, the pilot missed and then was destroyed; Luke stepped it up and
went for it. He destroyed The Death Star and became an instant hero.
How does this translate into sales? Very simple. Jump right
in and just do it! Sales are the result of taking action. I preach
preparation as the foundation, but with no action, there is no sale. Make
that next call now!
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Always be fighting.
One theme throughout
the six episode saga of Star Wars is the fighting. It never ends. Every scene
is subject to some sort of action with potential for fighting. Very rarely can they “let their guard
down.” In fact, they are always prepared and ready to fight.
They never know when
or where the next fight will come, so they are always ready and focused
on the mission. You should be too.
In sales, you never
know who or where your next sale comes from. You have to be ready to
identify the opportunity and make the sale!
Keep your eyes open all
the time looking for opportunities and threats. Make the most of them
give it your best every time!
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