www.MediaSalesSuccess.com

 

April 27, 2009   Issue 108

Ideas, advice, tips and much more!

Please forward this newsletter to all your friends and colleagues across the country!

In This Issue

 

1. Subscribe
2. Time Management
3. Book Announcement

 

 

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Time Management Tip

Stay on Track!

Staying on track is the hardest thing you have to do in business. As a salesperson, you probably get pulled in many directions during the course of the day.

Like a ship without a rudder, we go through the day riding the waves and going wherever the wind blows.

If you want to accomplish more, be like a train. Get on a track and stay on it. Carefully plan your day’s activities and follow the plan. Stay focused; stay consistent and heading in one direction.

Yes we have to have flexibility, but flexibility can become your worst enemy, because if you start heading in another direction, you may not make it back on track.

Click here to download a free time grid to plan and account for your work week!

 

The Ultimate Guide to Success in Media Sales!

Mediasalessuccess.com will be publishing the new edition of "The Ultimate Guide to Success in Media Sales."

The release of the book is scheduled for June 1, 2009

Stay tuned for more details and the seminar tour coming to a city near you following the book release.

 

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SWOT yourself

In this fast paced world, we go about our busy lives leaving a wake behind. But have you recently taken the time to analyze your situation in your personal and business life?

 

One of the best tools to evaluate your current situation is the SWOT analysis: Strengths, Weaknesses, Opportunities and Threats.

 

Take an hour this week to make a square and divide it into four quadrants. Then label each box as follows: top left; Strengths, top right, Weaknesses, bottom left, Opportunities, and bottom right, Threats.

 

Now make a list of your qualities and situations in their proper boxes. Don’t limit yourself. Put in as many as you can. Then analyze it to create your strategy plan to go where you want to go. Focus on you strengths and opportunities. Minimize, delegate or eliminate your weaknesses. Beware of your threats and make plans to protect yourself.

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Keep showing up

A couple of days ago, I attended a regional industry conference. When I got there, I ran into an old friend who was there by herself. She said she was so glad to see me because she didn’t know anybody there. I was glad to be her “lifeline” at the event and smiled by saying don’t worry, I felt that same way my first time around.

 

So we talked about the past, the present and the future. As we kept talking, I introduced her to several people in attendance. After a while, she asked me, “how do you know so many people?” I said, “I just keep showing up and introducing myself. I have been attending the organization’s events for about 12 years.”

 

“Wow, 12 years!” she said. I thought about it for a second. I remembered my very first meeting I attended for that group. I went by myself, uninvited, without knowing anyone in the room. It was hard at first, but as I met new people every month, volunteered, and year after year, it got easier and easier. Over the years, I have built, and continue to build solid business and personal relationships with people from that group. Recently I was asked to join their Board of Directors.

 

I share this with you not to impress you, but to impress upon you that it is possible for you too. It takes time, no doubt about it. But if you keep showing up, it is inevitable that you too can reap great benefits by joining your industry’s trade association.

 

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Consider the consequences and do what you need to do.

Temptation is all around us. 24/7/365. Temptations to waste time, temptations to spend money, temptations to gossip, temptations everywhere!

It’s hard to say no. It’s hard to keep control and stay focused. However, you must be continually evaluating whether or not that temptation will lead you to a pot of gold or a pile of trash. When you are tempted, think about what the best or worst possible outcome could be and ask yourself, “will this lead me to accomplish my short or long-term goals?”

If it does, go ahead, do it and don’t look back. If it doesn’t, say no, and move on. In either case, do what you need to do and go on with your life with no regrets.

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MediaSalesSuccess.com
10807 Lasso Lane
Houston, TX 77079

Phone: 832-202-6085

 

Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales.  Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money.