March 23, 2009   Issue 103

Ideas, advice, tips and much more!

Please forward this newsletter to all your friends and colleagues across the country!

In This Issue

 

1. Subscribe
2. Time Management
3. Book Announcement

 

 

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Time Management Tip

Add it up!

Every little thing that you do takes up time. Even thinking takes time. That’s why it is crucial that you take time to budget your tasks.

As you plan your day, be realistic and estimate how long it will take you complete each task in minutes. Add them up and then divide the total number of minutes by 60.  This will tell you how many hours of work you have for the day.

Then, add at least an hour for interruptions and unexpected situations. That will be your total time for the day.

Doing this exercise will help you have realistic expectations of what you can accomplish in a day.

Having trouble controlling your time?  Click here to download a free time grid to plan and account for your work week!

 

The Ultimate Guide to Success in Media Sales!

 Mediasalessuccess.com will be publishing the new edition of "The Ultimate Guide to Success in Media Sales."

The release of the book is scheduled for June 1, 2009

Stay tuned for more details and the seminar tour coming to a city near you following the book release.

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Don’t Say No for the Client!

This week I went to have a slice of pizza for lunch. When asked if I wanted any toppings on it, I requested chicken. Immediately the cook jumped at me and yelled “No, we don’t put chicken on individual slices. It’s too expensive!”

 

So I kept my cool and went with just cheese. Then the cook went on to say that the chicken breasts he uses would add about $3 dollars to the order and customers complain about the price. It turns out the cook was the owner of the restaurant.

 

Well, I was prepared to pay extra for the chicken, but I never had a chance to because they never asked me to. Now let me ask you this: how often do you say no to a client’s request before they even have a chance to know what it will cost or what conditions need to be met? You’d be surprised how often people are willing to pay a premium for your premium services.

 

Looking at the situation from another angle, do you get a special request about the same thing over and over, only to respond by saying that you can’t do it? If you are getting the same request repeatedly, perhaps you should reconsider and offer a solution that will make your clients happy.

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Attitude is everything…or is it?

Having a good attitude is vital to success, but it is not everything. Attitude cannot replace education. Attitude cannot replace experience. Attitude cannot replace relationships. Attitude cannot replace many other things.

 

And nothing can replace attitude. Attitude is the little thing that makes a big difference. Attitude is the catalyst that puts all other qualities in motion towards success or failure.

 

A negative attitude can ruin your life. A positive attitude can make your life wonderful. And most importantly, you have the power to choose yours.

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Be careful, you don’t know who you’re talking to!

One of the qualities that most sales people have is that we like to talk. We talk to strangers in elevators, we talk to receptionists, we talk to anyone and everyone.

Unfortunately, you cannot possibly know everything about everyone you talk to, who they know, who they are related to, what experiences they’ve had, etc. So be careful not to say too much!

You never know who that person knows or who they are related to. Whatever you say can get around faster than you think. So be cautious with what you say, and as a rule of thumb, remember what your mother told you: “If you don’t have anything nice to say, don’t say anything at all.”

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MediaSalesSuccess.com
10807 Lasso Lane
Houston, TX 77079

Phone: 832-202-6085

 

Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales.  Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money.