March 16, 2009   Issue 102

Ideas, advice, tips and much more!

Please forward this newsletter to all your friends and colleagues across the country!

In This Issue

 

1. Subscribe
2. Time Management
3. Book Announcement

 

 

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Time Management Tip

Sow so you can reap!

We have all heard clichés such as: Only the strong survive, Survival of the fittest, Those who adapt will survive at last! (Ok that’s a new one I just came up with).

There’s a reason why these and other clichés with the same meaning have been around forever. They are true.

There will always be challenging times ahead. The ones that adapt and know more are better prepared to survive and thrive. Your job is to be one of those.

Financial investments can go up and down. However, human investments can only grow. Invest in yourself. Invest the time to read and learn more. Make it a habit to invest 3 or even 5 percent of your income and time to improving your knowledge and skills.

The results will be amazing. And regardless of the conditions around you, you know that you are getting better everyday.

Having trouble controlling your time?  Click here to download a free time grid to plan and account for your work week!

 

The Ultimate Guide to Success in Media Sales!

 Mediasalessuccess.com will be publishing the new edition of "The Ultimate Guide to Success in Media Sales."

The release of the book is scheduled for June 1, 2009

Stay tuned for more details and the seminar tour coming to a city near you following the book release.

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Stick to your plan. Easier said than done!

To be successful you have to have a plan. It just doesn’t happen by accident. All great sports teams have a plan. They prepare according to the plan, they focus on the plan and they execute the plan. But it doesn’t always go as planned.

 

The smallest bump on the road can send you in a whole different direction and the plan goes out the window. When that happens, it is very hard to get back on track. It becomes a challenge to even figure out where you are and where you need to go so you can get going with your plan. But it can be done.

 

With ever increasing responsibilities and variables, the chances of you facing more and more bumps on the road is real. Your job is to include bumps as part of the plan and have a plan to get back to the plan. That way, you know exactly what you need to do to get back on track.

 

So when you are planning your day, your week, your month and your year, make sure you build in some cushion for the bumps on the road. Don’t let cancelled appointments, sales cancellations, improvised client requests and other interruptions throw you off your plan. Instead make the best of them and get back to your original plan.

 

Of course, it is easier said then done. But it can be done. At least try.

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What do you do when the bottom falls out?

If you have been in sales for more than 90 days, you should have already experienced the bottom falling out at least once. If you have been in it for more than a year, you’ve had a few. If you’ve been in it for five or more years, you are used to it by now.

 

So what is the “bottom falling out?” It’s when you had everything going for you, clients were happy, your billing was stabilized and growing and suddenly, it all comes to a halt. Clients cancel, you have major challenges and you have to start over.

 

In a perfect world this would never happen. In the real world, it happens about every three or four months. If you look back, you will see that about every three or four months we are challenged. Whether it’s in business or in our personal lives. Just when things get resolved and get going again…about three or four months later something else happens.

 

That’s just the way it is. Your job is to identify these challenges as they are getting closer on the horizon and face them. Face them with solutions. Face them with courage. Face them with wisdom and most importantly, face them and learn a lesson.

 

If you get knocked down, learn the lesson, get back up, dust yourself off and go at it again. You have just become a better person.

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Choose your words carefully

Words have magical powers. Each word we use has an electrical charge, positive or negative. Each word has a mental association, positive or negative. Words can make peace or war. That’s why you should be very careful of the words you choose to communicate.

My friend Jim Rohn uses a classic example. It is not the same to ask to someone “What’s wrong with you?” than asking “What’s troubling you?”

When communicating with yourself and others, choose your words carefully. They make a major difference, positive or negative.

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MediaSalesSuccess.com
10807 Lasso Lane
Houston, TX 77079

Phone: 832-202-6085

 

Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales.  Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money.