Your weekly guide to achieve

MediaSalesSuccess.com

Created By Cesar Rincon

 

December 8, 2008   Issue 041

Ideas, advice, tips and much more!

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In This Issue

 

1. Subscribe
2. Time Management
3. Congratulations

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Time Management Tip

Time Management Tip

Use your PDA. 
Even tough they are very common in today's business environment, it still amazes me how many people don't have or do not maximize the use of a PDA. Blackberry, iPhone, Dash, whatever you like, get one and use it. #1 reason for having one is the easy and fast access to email. Most people today are so busy and prefer to communicate via email.  If you are not readily available, you may miss out on quick turnaround opportunities. *Warning* Don't get addicted and set times when you turn off the email like weekends and family time. #2 reason is for having all your clients and prospect contact information at your fingertips.  If you are driving and think of client x and you have an idea for them, you can call them right there on the spot and not have to wait to get back to the office to find their number.  In today's high tech world, you have the advantage. Use it.

Click here to download a free time grid to plan and account for your work week!

 

 

The Ultimate Guide to Success in Media Sales!

 Mediasalessuccess.com will be publishing the new edition of “The Ultimate Guide to Success in Media Sales.”  Stay tuned for further announcements on the book release and the seminar tour coming to a city near you.

 

Previous Issues

Sales lessons from "The Love Guru"

 

This weekend I took some time to watch a comedy movie.  Thanks to the beauty of Comcast video on demand, I didn't even have to leave my office to do so. While browsing through the titles, I came across a movie called "the Love Guru", starring Mike Myers and Jessica Alba.

I figured I could "waste" a couple of hours in mindless comedy to get away from it all. Little did I know that it would become the content for this week's newsletter. Among many sales lessons I learned, four stood out and I want to share them with you, in no particular order of importance.

 

#1) Confront your fears

One of the main characters, Darren Roanoke, the star player of the Toronto Maple Leafs, had a fear of playing hockey in front of his mother.  In game 7 of the Stanley Cup Finals, he ran away from the ice because his mother was in the audience.  He was terrified of her because she always wanted him to be better and he felt like he was never good enough. Finally, The Love Guru made him confront his mother and let her know how he felt, that he was now a grown man and he could take it from there. After that, he came to the ice and scored the winning goals to win the cup and break the curse of the Maple Leafs.

--Lesson Learned: What do you fear that is holding you back? face it and move forward.

 

 

#2) Be Yourself

One of the subplots of the movie was that Guru Pitka (The Love Guru), wanted to be the #1 Guru in the world, except that 31 was already taken by Deepak Chopra, and he was #2.  During the whole movie, he made several attempts to do what Deepak did, so he could become #1.  His goal was to become "the new Deepak Chopra". Finally, when he got invited to be on Oprah, but missed the show, he realized he just needed to be the "#1 Guru Pitka" and not fill in anyone else's shoes.

--Lesson Learned: You don't have to be anything for anyone. Do your own thing and succeed in your own terms.

 

#3) Don't worry about others

Throughout the movie, the character played by Jessica Alba, Jane Bullard, the president and owner of the Toronto Maple Leafs, believed that everyone hated her.  The city believed that since her father, the late Mr.. Bullard, bought the team, they had not been able to win the Stanley Cup and they called it the Bullard Curse. because of that, Jane believed she could not find love because everyone hated her. in game 7 of the finals, a fan stood up to boo her and she finally stood up for herself and told the fan off. at that moment she broke through and began to believe in herself, regardless of what she thought anyone else thought of her.

--Lesson Learned: You don't have to worry about what other think. Only be concerned about what you think of yourself.

 

#4) Unlocking yourself is simple

Guru Pitka wore a chastity belt throughout the movie. There were many occasions when he would have like to take it off, however he believed to be locked in. At the end of the movie, he returns to his Guru and asks for the key to take the chastity belt off, and the guru replies, "there is no key, just a latch in the back".  All this time, Guru Pitka thought he was locked in and never even attempted to take it off.

--Lesson Learned: Unlocking your potential is at your fingertips. You don't have to wait for someone else to come in and unlock you.

 

I hope these ideas will help you today and tomorrow.

 

 
 

 
 
 

 

MediaSalesSuccess.com
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Houston, TX 77079

Phone: 832-202-6085

 

Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales.  Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money.