Your weekly guide to achieve

MediaSalesSuccess.com 
 
Created By Cesar Rincon

 

June 16, 2008  Issue #016

Ideas, advice, tips and much more!

Please forward this newsletter to all your friends and colleagues across the country!

In This Issue

1. Subscribe
2. Time Management
3. Book Announcement

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If someone forwarded this issue to you, we invite you to subscribe today. Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales. Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money. To subscribe, click on the link above.

 

Time Management Tip

Two hours of solitude! 
Regardless of what your position is, you struggle managing your time and getting things done.  Unless you are Superman (or Superwoman), you never do everything that you need to do.  I suggest giving yourself two hours of solitude everyday.  Every evening, decide on three major things that you need to complete the following day.  Then as you plan your day for the next day, block out at least two hours of your time to get these things done.  During this time, close the door, move to a conference room, turn off email, turn off the phone, and any other possible interruptions and dive right in to do what you need to do. 
 
You will be amazed at how much you can get done in just two hours of focused, dedicated and uninterrupted work.  Try it for a week, then for a month.  When it becomes a habit, you will become unstoppable.

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Click here to download a free time grid to plan your week.

 

The Ultimate Guide to Success in Media Sales!

This Fall, Mediasalessuccess.com will be publishing the new edition of "The Ultimate Guide to Success in Media Sales." Stay tuned for further announcements on the book release and the seminar tour coming to a city near you.

Are you clear on your goals? 
 
What would happen if you got on a boat and headed out in the ocean without a compass and without a specific destination?  You can go and go and go, but if you don't know where you are going, you can never get there. Yes, you could argue that following the sun you can go east or west, but that's about it.  You will know a general direction, but unless you are an expert navigator and you have a specific destination in mind, you will never get there.  In other words, if you do not have plan mapped out and the tools to help you get there, you will wonder around in life. 
 
The map for your life are your goals. I'm not talking about your budget that you have to meet to please your employer.  Or perhaps the budgets you have to achieve to meet Wall Street expectations or your company's owner's financial goals.  I'm talking about your life's goals. Where do you want to be in one year, in five years, in ten years, in 20 years?  What are your goals in the most important areas of your life?  Financial goals, personal goals, accomplishment goals, health goals, relationship goals.  All kinds of goals.
 
One of the saddest things that can happen is to fast forward to a few years from now and be in the same place you are today.  But unless you set goals and make plans to achieve them, you will be.  Decide today to set specific measurable goals that you want to achieve in the next 90 days, one year and five years.  Then make a list of everything you will need to accomplish each one of them.  Then, put your plan into action and do something everyday that moves you in the direction of your goal.  You will be amazed at the results.
 

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Another sales lesson from Kung Fu Panda

Last week I shared a couple of pointers that apply to sales that I was reminded of while watching the hit movie Kung Fu Panda.  As I though about the movie over the past week, I remembered another lesson.

When the Panda Po is selected to be "the chosen one", Master Shifu tell Master Oogway..."he can't be it, it was an accident!"  Master Oogway responds: "there are no accidents."  Later on, as Master Oogway is about to die and asks Master Shifu to believe in Panda and Master Shifu says, "it can't be, he was chosen by accident."  Master Oogway responds again by saying: "there are no accidents."

You may be thinking, how does this relate to sales?  Very simple.  Your results will be the direct result of all the efforts you put in.  In sales "there are no accidents."  The people who work hard, are creative, improve constantly, don't whine, stay away from losers, set goals, and push themselves, are the winners.  Everyone else is standing in the sidelines wondering how do they do it.  Or perhaps whining and saying things like: they're lucky, they have all the good accounts, they are the manager's favorite.  Whah, whah, whah.  Stop whining.
 
If you want to succeed in sales, you can.  It's very simple.  Make an irrevocable decision to be the very best, and do what other successful people do.  Before you know it you will be one of them.  And of course, it will not be by accident.

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Are you rewarding yourself without sacrifice?

They say that every good deed should be rewarded. If this is to be honored, then the failure to do a good deed should not be rewarded.  When looking at this from a sales point of view, you should reward yourself for performing at a high level in sales.  On the other hand, if you are not performing, perhaps you should have no rewards.

What I am trying to get to is this:  I see a lot of average sales people with rewards that should be exclusive for the very best.  I'm talking about fancy cars, dinners at the nicest restaurants, travels, the nicest jewelry, etc.  You know what I am talking about.  And I am not saying all this because I am jealous or think you do not deserve the very best.   

I do say it to wake you up and make you realize that you are providing yourself with what most people would consider the highest rewards, yet you are not the highest achiever.  And if you perform average and reward yourself with the best, then what in the world is going to motivate you to go for more? 

Think about it.  Reward yourself according to your level of success.  If you want the very best rewards, then you will work hard to become the very best, and then, you will deserve the very best of the best!

 

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