Your weekly guide to achieve

MediaSalesSuccess.com

Created By Cesar Rincon

 

May 5, 2008   Issue 010

Ideas, advice, tips and much more!

Please forward this newsletter to all your friends and colleagues across the country!

In This Issue

 

1. Subscribe
2. Time Management
3. Book Announcement

 

 

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Time Management Tip

Close the Door!

One of the best time management tools you will ever use is your office door. Some studies reveal that working with the door closed can quadruple your productivity! If you have an office, make sure that you have times of the day that you can close the door and dedicate yourself to the most important things in your list.  It is amazing how much you can accomplish in a couple of hours with the door closed.    Of course it is unrealistic to keep the door closed all day at work, but you can select a few hours everyday to lock yourself in and get it done.

And if you have a workstation or cubicle, hang a "do not disturb sign" and most importantly, enforce it.

Having trouble controlling your time?  Click here to download a free time grid to plan and account for your work week!

 

The Ultimate Guide to Success in Media Sales!

This Fall, Mediasalessuccess.com will be publishing the new edition of “The Ultimate Guide to Success in Media Sales.”  Stay tuned for further announcements on the book release and the seminar tour coming to a city near you.

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Do you sound rude on the phone?

Have you ever called someplace and thought, "wow that person sounded really rude"?  It happened to me this week. I was looking for some props to film a television commercial so I called a specialty place. I knew that they would have what I needed, but I called just to make sure I did not waste my trip since time was of the essence.  When I called, the person on the phone was short, to the point and pretty unpleasant.

 

when I confirmed that they did have what I needed, I ran over to the store to buy it, in spite of my bad experience on the phone.  To my surprise, the person who sounded so rude on the phone, was really a nice person, helped me find what I needed, and even gave me a discount!  I could see why he sounded short and rude.  He had ten customers in front of him and several employees looking to him for direction.

 

If it wasn't for my hurry and the vicinity of the business to my office, I would not have bought from them. So next time the phone rings, take a second to make sure whatever is going on in front of you, does not affect how you sound on the phone.  You may be turning away a real good customer.

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What your customers say about you

It's amazing what customers can do for your business.  They can help it grow, or they can destroy it.  As obvious as this may seem, it is amazing how many businesses and individuals are suffering because of themselves.

Last week, when I mentioned to a friend that I was considering using a webmaster or web design company to build my website, she said, "whatever you do, don't use xyz company!"  I was curious to find out what happened, so I dug deeper.  My friend went on and on about how bad the service was, how it took weeks to make a change to the site, how they were "nickled and dimed" for every little request, and how unresponsive the owner was.  So I asked her, "do they know you are unhappy with their service?"  She said, "oh yes, I sent them a long email detailing every little thing."  I asked, "how did they respond?"  "They didn't" she said.

Time and time again I hear horror stories from unhappy customers. Customers that could have helped you build your business through positive word of mouth and referrals.  I hope I don't hear it from your customers.  Or should I say ex-customers?

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Have you met any new people lately?

They say that in the world of sales, the number of contacts you have will determine your success.  It's true.  The more people you know, the more likely you are to make more sales.  However, it amazes me sometimes how few people sales people know.

When attending networking events, I have a rule: split up from the person that went with you to the event.  That way, you have to do two things:  go say hello to those that you already know, and meet some new people.  It is amazing how easy it is. All you have to do is say "Hi, how are you."  You will be amazed how rapidly people warm up to you.  Have a few open ended questions ready and you will unlock some new friends.

Some of the ones I use include: "What brings you by today?","is this your first time at xyz place?" , and "what kind of business are you in?"  Give them a try...you'll be pleasantly surprised at how well they work and how fast your network will grow.

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MediaSalesSuccess.com
10807 Lasso Lane
Houston, TX 77079

Phone: 832-202-6085

 

Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales.  Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money.